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Catalina X TDE
Sydney
Services provided
- Public Relations
- Sponsorship
- Event Management
- Brand Collaboration
- Editorial
About
As part of the ongoing management of Catalina's PR and marketing, SJW PR were tasked with launching Catalina's new spring offering with the aim of re-engaging existing clientele, targeting new clientele and increasing its Instagram following. To achieve these objectives, we focused strategically on collaborating likeminded brands with similar aesthetics in the fashion space. As such we curated a collaboration between The Daily Edited (TDE), Belvedere Vodka and Catalina, which saw the brands collectively host an exclusive Spring Preview event which enhanced brand exposure whilst showcasing the best of both brands spring offering. The event was a huge success, with over one hundred socialites, influencers and media in attendance, in addition to achieving both online and print editorial coverage.
