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Henri Leconte World Padel Tennis Launch, Sydney
Sydney
Services provided
- Public Relations
- Event Management
- Sponsorship
- Brand Strategy
- Brand Collaborations
- Editorial
- Social Media
- Graphic Design
- Copywriting
About
Arguably Europe’s fastest growing adrenalin sport, SJW PR was tasked with launching panel tennis as part of the World Padel Club (WPC) to the Sydney market, with official ambassador Henri Leconte, in addition to delivering a strategic marketing communications campaign for the brand. This included PR & brand strategy, press office, social media, media relations, VIP/influencer seeding, brand collaborations, supplier activations and key event planning. SJW PR also organised one large launch event which saw over five hundred media, sportsman, politicians, businessmen, influencers and socialites come together in celebration of this great sport. SJW PR’s work with World Padel Club, resulted in sustained earned media coverage (print, online and television) for the brand, in addition to building its player database. SJW PR also worked with WPC on designing a temporary structure (The Clubhouse) to accomodate the hospitality needs of players and their guests.
